Smooth UX
& Team Spirit

Design is not dark magic. It requires empathy to understand users’ needs and offer the simplest flow on countless devices.

Profile

“Good design, when done well, should be invisible.”
Such as Jared Spool said, my belief is to offer such a transparent and effective experience that users won’t even think about it.

Experience

From Design Student to Product Designer

L'Ecole de Design

2016 - 2020

Smart Impact

2017

Catch Digital

2018

Rakuten France

2020 - Now

Methodology

A user-centered design approach

Research & Empathy

Discover the project environment & meet stakeholders. Explore users goals & their needs. Identify key problems and existing tools.

  • Audit
  • Questionnaires
  • Experience maps
  • Journey maps
  • Card sorting
  • Benchmark

Experimentations

Imagine and prototype lowfi solutions to solve problems. Share mockups and test it on users to find the best visual possibilities.

  • Pen & Paper
  • Wireframing
  • Concepts
  • User tests & analysis
  • Maze
  • Invision

Think & Create

Follow the product guidelines and its design system to create a pixel perfect user interface. Reuse or build interactive components and specs for all devices.

  • Figma
  • After Effects
  • Illustrator
  • UX Writting
  • Scrum
  • Lean

Test & Iterate

Deliver MVP and analyse real-life data to define next batches. Improve overall process with the team by defining pain points & opportunities.

  • User testing
  • AB testing
  • Data analysis
  • User interview
  • Focus groups
Hobbies

Get to know me!

Learn with music

Is it boring to say I love music? From album cover designs to vintage vinyl hunt not to mention Spotify UX: everything around music can be a source of inspiration.

Explore creativity with analog photography

Selfies and filtered pictures are great but have you tried analog photography? Shoot a vintage camera, pick an old film... How exciting is it not to know what you'll get?

Feel amazed with films & readings

Exploring the future is a good way to solve today’s problems. Philip K. Dick novels made me question our technologic tools. Otherwise, I would recommend watching “Gattaca” for attention to details. And Ethan Hawke.

Any questions?

Contact me at lena.paleczny@gmail.com